Interactivity has become must more important for magazines over the last few years. Interactivity is the way a magazine allows interaction between the magazine and fans; the fans and artists and fans and other fans.
Most magazines now have websites, helping them to take interactivity even further than they could without these websites due to the fact they can offer technology that can’t be used for interactivity in magazines.
There is a lot of new technology that help interactivity such as being able to stream videos of interviews with artists or videos of gigs; being able to have download links to music; having comment sections where readers can talk to each other and allowing readers to submit their one reviews easily by having a review page.
Another way that helps the magazine interact with the readers is through social media websites. Websites such as Facebook, Twitter, and Instagram is a simple way that magazines can interact with readers due to fact readers can instantly reply to the magazine. Fans can post there gig photos and videos instantly through the social media websites too, and tagging the magazines name in the post allows any fan that search the magazines name to see these posts too.
Social media is an excellent way to get the readers opinion on the magazine. For example: the editor of Kerrang!, James McMahon, tweeted asking fans about who they wanted to go on the cover of their new music special. As well as this, he also invited demos from new bands and applications from aspiring writers. This is a great example of how music magazines keep their audience by engaging them, allowing the reader to feel like they have a say in what happens.