Thursday, 24 October 2013

Publishing Companies Part Two - IPC Inspire

IPC Inspire is one of the three divisions from IPC Media.

A quote from the IPC Media website:
‘With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month.’

The three publishing divisions of IPC Media are: IPC Connect, IPC Inspire and IPC Southbank.

IPC Inspire, has a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands includingNuts, Mousebreaker and NME. IPC Inspire targets the market for men so this will not be a good publisher for my magazine as my target audience is women, and there will not be a high percentage of men that will read the magazine.
However, IPC Connect may be better as it targets the mass market’s women. Though IPC Southbank also targets women, I wouldn’t publish my magazine with IPC Southbank as it targets upmarket women whereas my magazine is targeted towards teenage girls.

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