Uses & Gratifications
Blumler and Katz (1974)
1. Escape and Diversion from everyday life - The story shows how technology today can take over, presenting an interesting way in how the character can escape from the breakup at the beginning of the short; this is something the audience will most likely be able to relate to. The short is an extreme situation which allows the audience to escape from everyday life; indulging in the short.
2. Surveillance and Information - The audience watch the protagonist and gain information about him, they enjoy discovering the story and characters. The short film may also provide information on the world as it is.
3. Personal Relationships - The short film represents a starting point for discussion, where the audience and like-minded people can discuss the film and forge relationships, an opportunity for personal interaction.
4. Personal Identification - The main character is a young adult male, having a relationship through text message, with a young adult female, who we meet at the end of the short. Both characters fit the age of my target audience. He may be relatable in many ways for the audience, providing satisfaction for them, however he represents an extreme of a spectrum on which the audience is situated. Showing them how his reality has been obscured.