Final Ancillary Tasks

Evaluation Question 4: Answer

How did you use new media technologies in the construction and research, planning and evaluation stages?



Addition:

• Web 2.0 allows us to be a prosumer as well as a consumer; technology allows millions of people worldwide to be able to see our short, whereas a few years ago, only our teacher and the moderator would have been able to see it.
• As well as the other types technology used, I also used my mobile phone to record my audience response. It is an easy way to video and quickly upload it to YouTube/Blogger straight from my phone.

Evaluation Question 3: Answer

What have you learned from your audience feedback?



Uses & Gratifications

Blumler and Katz (1974)

1. Escape and Diversion from everyday life - The story shows how technology today can take over, presenting an interesting way in how the character can escape from the breakup at the beginning of the short; this is something the audience will most likely be able to relate to. The short is an extreme situation which allows the audience to escape from everyday life; indulging in the short.

2. Surveillance and Information - The audience watch the protagonist and gain information about him, they enjoy discovering the story and characters. The short film may also provide information on the world as it is.

3. Personal Relationships - The short film represents a starting point for discussion, where the audience and like-minded people can discuss the film and forge relationships, an opportunity for personal interaction.

4. Personal Identification - The main character is a young adult male, having a relationship through text message, with a young adult female, who we meet at the end of the short. Both characters fit the age of my target audience. He may be relatable in many ways for the audience, providing satisfaction for them, however he represents an extreme of a spectrum on which the audience is situated. Showing them how his reality has been obscured.

The Note - A Short Film

Audience Response

Open Questionnaire Results

Below I have posted my open questionnaire along with a selection of answers for each question to show a range of results from my audience and how they liked the short film. 

Did you enjoy the short film? Explain why?

• Yes I really enjoyed it, I liked the mystery of who the girl was.
• Yes it was really interesting and different.
• It was an easy watch and I thoroughly enjoyed it.
• I liked that the flashbacks at the end of the short told the story.

What was your favourite part about the short film?

 

• Loved the music (love Boyce Avenue)
• The flashbacks and finding out what happening.
• I liked the black and white edit to show the difference between past and present.

What was your opinion on the storyline? Why do you think this?

 

• It sucked me in, I wanted to know who the number on the note belonged to.
• Easy to understand and follow.

Is there anything you didn’t understand about the storyline?

 

• No, it was easy to understand.
• No, it was all good.
• It was a little confusing at the start because there is no dialect, I wasn't really sure if they definitely broke up, but apart from that it wasn't too bad.

What was your opinion of the location we chose to use?

 

• Good choice of locations, I really liked the restaurant, cute and quirky.
• Locations were good, but the Christmas decorations were unnecessary.

What is your opinion of the acting?

 

• I really enjoyed the actors performance.
• Acting was professional and believable.
• Overall a good job.

Would you recommend this video to others? Why?

 

• Yes, definitely will show some of my friends.
• It's short and easy to watch so yes!

What is your opinion of the music in the short?

 

• The music fit nicely and the lyrics suited what was happening.
• I really loved the feel the music added to the short.

What parts of the film were most effective? Why?

 

• The black and white flashbacks filling in the story, definitely.
• The first text was really interesting and caught my attention.

Which parts of the film were least effective?

 

• There wasn't much camera movement.
• I would have liked it better if dialogue was used.

Do you have anything else to add? How do you feel we could make the short better?

 

• Show some more of the text messages to show how the relationship grows. 
• Maybe add in dialogue

Closed Questionnaire Results

Open Questionnaire

Create your own user feedback survey

Closed Questionnaire

Create your own user feedback survey

Evaluation Question 2: Answer

How effective is the combination of your media product and ancillary texts?

Evaluation Question 1: Answer

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

Refilming

Today we refilmed a couple of scenes for our short film; the scenes of James texting as the texts didn't match up with the texts scene at the end of the short in the flashback scenes. 

Here are a few clips below: